One, it’s we’re always trying to do things differently, trying to innovate where we can, what we call - one of our sort of key tenets at SoundCloud is we try to lead what’s next in music so we’re always thinking about what’s coming around the corner and try to get ourselves there.Īnd then the other one is really focusing on the artists, in particular, the independent artist community and that kinda gives us a path forward where so much of the change in the business is coming out of independent self-releasing musicians doing it themselves and really sort of doubling down on SoundCloud’s differentiator, which is the independent artist community.ĭan: Yeah, that independent artist piece has been so huge. I think the continued success of the business is attributed to a couple things. I’m honored, still remain a longtime reader, listener to your work, Dan, so appreciate that. Well, first, thanks for having me on as a second-time guest. You came on in 2019, SoundCloud was in a very different place than it is now, and since, then you’ve had your first profitable quarter, there’s been some big investments as well, and it’s been great to see the trajectory and it would be great to hear from you what would you attribute a lot of that success and change to in the past few years? It’s great to have you back and I feel like a lot’s changed since the first time you were on the podcast. Here’s my chat with Mike Weissman.ĭan: All right, we got Mike Weissman back with us today, CEO of SoundCloud.
This is a fun conversation and I hope you enjoy it. If you’re interested in the future of the music industry and where things are going, this is gonna be the episode for you because Mike and I talked about the potential with NFTs and other opportunities that are part of the Web 3.0 era of technology and how that applies to so many things that are happening in music right now and how the current business model that has been thriving in the music industry, in the streaming era, the subscriptions, how that $10 all-you-can-eat model is truly limiting in terms of what the potential can be and what Mike sees for the future so it’s really fascinating to talk about that, and, I think, in a lot of ways, that is where things will be heading in the future. We talked to Mike about that decision, everything that went behind it, and how it is the building block for what SoundCloud wants to offer for its artists who can monetize and engage with their fans at all levels of engagement. You’ll hear all about what that means in this episode but it offers artists the opportunities to monetize directly from the fans and listeners who are streaming their music. One of the big initiatives for SoundCloud this year is called fan-powered royalties. One of the things that SoundCloud has doubled down on is focusing on the artists that are using its platform and providing them with the tools that they need to be able to build their career, release their music, and monetize directly. The first time was back in 2019, it was a few months after he was named president of SoundCloud so it’s been great to catch up with him at each stage of the journey, but it’s also been good to check in and hear how things are going with SoundCloud as well because the platform has evolved so much in the time span that Mike has been there. It’s actually Mike’s second time on the podcast. Today’s guest is Mike Weissman, who is the CEO of SoundCloud. I’m your host and the founder Trapital, Dan Runcie. ĭan: Hey, welcome to the Trapital Podcast.
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Trapital is home for the business of hip-hop. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSS Podcasting versus music streaming versus video SoundCloud’s partnerships and future plans On the $10 all-you-can-consume subscription model How fan-powered royalties work and benefit artists The 3 pieces to SoundCloud’s growth and success If you are interested in the future of the music industry, this is the episode for you! He then weighs in on the revenue model in relation to the rise of streaming services and on SoundCloud’s progress to becoming a modern music entertainment business. He returns to the podcast to talk about the independent artist community, user-centric monetization, and the potential in NFTs and the like in a Web 3.0 era.
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